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Annual Report 2010 - 2011

Calvin's Letter

June 2011 marks the first year anniversary of Cat Sitter Hong Kong. It has been an invaluable experience from getting my first client to handling the demand over the Christmas period. While some might consider cat sitting as a simple and basic job, I take it seriously. I genuinely want to create a service that could help cat owners and their cats in Hong Kong. I am confident to say that I have achieved this goal and created a dependable and reliable service for cat owners in Hong Kong. Most importantly, being a cat sitter has reconfirmed my love for cats. I love being around with cats and nothing beats the sound of a purring cat.

The future of Cat Sitter Hong Kong rest upon my time in juggling between my career in the aviation industry and a career in establishing a prominent cat sitting service in Hong Kong. I am driven by passion and this has led me to become a cat sitter. The costs of transportation and cost of living in Hong Kong has made cat sitting in Hong Kong difficult. However, this does not deter me from continuing to provide a cost effective service for cat owners in Hong Kong. I am continuing to explore opportunities to grow Cat Sitter Hong Kong.

During this year, I have met with amazing cats and their very loving cat owners from around the world. I have to take this opportunity to give my thanks to all of you who have given me this opportunity and given me your trust to look after your cats. Thank you!

Also, I have to give my appreciation to those who has given me their support and reassurance that I am doing the right thing. Thank you!

I look forward in continuing my services to you and to any future cat owners who decide to use my service.

Calvin - Founder Cat Sitter Hong Kong
June 2011

Operation Financial

Cat Sitting Hong Kong has recorded a steady revenue stream for most of the year. Our peak season is during the Christmas holidays and Easter holidays period with noticeable increase of business during all long weekends holidays. Transportation costs which includes fuel, tunnel fees and parking remains the highest costs of the operation which accounts to around 70% of our revenue. Cat Sitter Hong Kong will continue to explore ways to decrease operating costs and reinvest our profit in expanding our service exposure through advertisements and other promotional activities. Other revenue streams will also be explored such as selling advertisement space on our website and developing our own cat products.

Operation Statistics

We have over 40 clients and have taken care of more than 60 cats in this past year. This accounts to more than 700 visits in our first year of operation. It has given us the opportunity to take care of different cats all around Hong Kong, Kowloon and the New Territories.

Advertisements and Press Coverage

In October to December of 2010, Cat Sitter Hong Kong has invested a large percentage of our profits in advertisements and promotional activities with Google Adwords and Facebook Ads. Moreover, we have published our first print advertisement on the Chinese Cat Magazine "Cat's Life". This was to increase our exposure in the Chinese cat community.

In December, Cat Sitter Hong Kong was interviewed by South China Morning Post and the article was published on their March 6th Issue of the "Sunday Post Magazine". In March, a journalist from a Japanese Cat Magazine "œNeko Biyori" has also interviewed us and the article was published in their May 2011 Issue which is for sale around Japan.

Charity and Public Work

Cat Sitting Hong Kong has donated a small amount to SPCA in Janaury from profits received during the Christmas period. Also, Cat Sitter Hong Kong will hopefully start to engage in more public work to promote animal welfare in Hong Kong.

Using Technology

Cat Sitter Hong Kong believes that using modern technology could benefit cat owners immensely. In January, Cat Sitter Hong Kong has developed its first Client Login portal for cat owners to check on the status of our visits and their cats online. In the future, we are planning to include more features in the portal. We are constantly brainstorming new ideas to give cat owners a peace of mind while they are away from home.